Book Launch Campaign + Website Design

I designed the brand identity for a book launch campaign and website, along with retail/social media content, for the book "Selling In Without Selling Out" (SWOSO) by sales coach and speaker, Andy Paul. Our primary goal was to and revolutionary change, by being more colorful and approachable in both copywriting and design. We only had 2-3 months to execute, so nimble and async collaboration was crucial. I worked directly with the author (client), his copywriter/strategist, and a small marketing agency (project manager, creative director, web developer). I started by conducting competitor research of other sales book launch sites and coaches, and also compiled a moodboard of aspirational references. The punchy color scheme and hand-drawn illustrations reflect SWOSO's rejection of how the current sales industry operates, and invites people to join the sales revolution.