Hi, I’m Haysol (pronounced like hazel).
I love to spark delight and create emotional connections to brands.
I’m an art director, senior designer, and illustrator with over 9 years of experience. I thrive in collaboration and also with extreme ownership of my projects, making sure each touch point is left better than it was, and with more purpose. My ethos is to share early and often, iterate, and walk people through the reasoning and process – it’s just as important as the design itself, if not more. I demystify design for executives and creatives alike, creating flexible and living systems, allowing us to approach solutions more objectively and creatively.
I lead with my values: curiosity, empathy, compassion, and nuance. In my free time, I obsess over my dog, Arlo, and draw in my sketchbook everyday ☻ If you’re in need of delightfully thoughtful and strategic design systems and art direction, let’s chat!
