“Selling In Without Selling Out” by sales coach and speaker, Andy Paul.
I designed the brand identity for a book launch campaign and website, along with retail/social media content, for the book "Selling In Without Selling Out" (SWOSO) by Andy Paul. Empathy is revolutionary in the sales space, and yet it’s so needed, because we are all human. Revolutions are punchy and in your face, so I used a neon color palette paired with hand-drawn iconography and illustrations, to marry revolutionary sales with empathy. We only had 2-3 months to execute, so nimble and async collaboration was crucial. I worked directly with the author (client), his copywriter/strategist, and a small marketing agency (project manager, creative director, web developer). I started by conducting competitor research of other sales book launch sites and coaches, and also compiled a moodboard of aspirational references. SWOSO rejects how the current sales industry operates, and invites people to join the sales revolution.
Art Director & Designer
Art Director & Designer
