SwimLA - City of Los Angeles

The bilingual (Spanish and English) Swim LA campaign was a public program by The City of Los Angeles that encouraged kids to learn to swim, with a pool locator on the city website, opening event with the Mayor of Los Angeles, and OOH ads. As graphic designer, I worked closely with my creative director. Since this campaign was aimed at families with kids, I illustrated playful swimming characters, to highlight how anyone can learn to swim.